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「可視化されていない時代の感覚を、僕らはどう言語化していくか」トライ＆エラーを協働する企業と編集者、ソニー×若林恵
「そもそもね、僕らに“伝えたいことがあってはじめた”、というわけではないんですよ」。 企業の伝えたいことを、より魅力的に言語化して届けるために〈企業と編集者〉が組むことは、近年の常套。その関わり方を大きく飛び越えて「何が…
  • 2019.9.12
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PRO-DESIGNERS

ビジュアルで世界をガラリと改良した〈前進のデザイナーたち〉

大衆車、日本車、デロリアンを生んだ車デザインのパイオニア。老舗カーデザインチームが企む〈未来の車と移動〉​

「ロゴにトレンドなど無い」世界的企業の“顔”を60年つくり続けるデザイン事務所が知る〈ロゴの髄〉

スタバの人魚、マックのアーチを“ちょっと手直し”するデザイナー「地球に40パーセント優しいロゴの作りかた」

一目見たら忘れない。バンド名タイトル入れず“レコードを買わせた”デザイン集団・ヒプノシス、いま生き残りメンバーが明かす制作バナシ

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